The speculations surrounding Tiger Woods and Nike have intensified, with industry rumours suggesting that the golf icon may be parting ways with the iconic brand. Woods, who recently played alongside his son Charlie at the PNC Championship, is approaching the conclusion of a 10-year extension signed with Nike in 2013. The NoLayingUp podcast has even hinted that the PNC event could mark Woods' final appearance with the renowned apparel manufacturer.
During a post-round interview on Saturday, reporters pressed Woods for clarification on his relationship with Nike. However, Woods' responses did little to dispel the swirling rumors. "I'm still wearing their product," Woods stated, and when probed about his future with Nike, he reiterated, "I'm still wearing their product."
Tiger Woods has been associated with Nike since 1996, initially signing a five-year, $40 million contract upon turning professional. Over the years, this partnership has evolved, with Woods reportedly receiving a staggering $500 million over the lifetime of the last 10-year extension. Woods not only had his own apparel line but also transitioned to Nike clubs when the company entered the equipment market in the early 2000s.
However, Nike's departure from the golf equipment business in 2016 led Woods to switch to TaylorMade golf clubs and Bridgestone golf balls. Even upon his return to competitive play at the 2022 Masters following a 2021 car accident, Woods opted for FootJoy shoes over Nike. Despite Nike expressing delight at Woods' comeback and vowing to work with him to meet his new needs, Woods continued to sport FootJoy shoes over the following seasons, raising questions about the future of his Nike deal.
Complicating matters further, there are rumours circulating that Nike might be considering an exit from the golf business entirely or potentially licensing out its golf brand to another company. Nike has remained tight-lipped on these matters. Currently, Nike's professional stable features notable names such as Rory McIlroy, Brooks Koepka, Scottie Scheffler, Nelly Korda, and Tony Finau. As the golf world awaits official statements, the uncertainty surrounding Tiger Woods' future with Nike adds an intriguing layer to the ongoing narrative.
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